# Our Mission, Vision & Values

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## Mission

At Incubater (and including Incubater Capital, our B2B Divison), our mission comprises of 2 core pillars:

1. **For Traders:** To empower everyday web3 traders by giving them access to crucial information, transparency, education, and a real voice by working alongside us a governance body in project launches - something that is severely overdue in the space.
2. **For Startups:** To be a trusted partner to help everyday startups founders truly passionate about their product raise funds on web3, by launching authentic, community & real tech-driven projects that traders actually want to trade, and by also strictly vetting out scams, hacks, insider info etc. before launch

**In simple terms, we want to give traders better projects, by launching better projects with better startups.**

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## Vision

In today’s web3 space, developers launch projects and put their own financial interests first, creating a playground solely for them, and a dungeon of hell for traders who are then left with the scraps.

Our vision is simple - to create the most trusted and valuable “community ecosystem” for both traders and startups in web3 with unmatched value, utility and insights - where there is fair, and transparent access to information, and no information barrier between developers and traders.

We want to create a win-win-win economy, where when one of our vetted startup launches, the startup launches **for** the trader to win, and when the startup and trader both win, **then** we win. Win-win-win

As a result of the above, we’ll strive to create the most well known trusted badge of approval out there for project launches so whenever you see a partner project with our affiliate badge, you immediately know who it is and the level of trust, transparency and direction associated with it

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## Values

1. We put the trader first, and always first: Everything we build, including empowering web2 startup founders for our B2B division is done for the benefit, and upside for the trader. Why? Because traders create the web3 space, and without them, there is no web3.
2. Win-Win-Win Economics: Transparency is trust, information is power. No information gap between us, as launch partners, our developers (on the B2B side) and traders who are trading.
3. As Incubater, we solely exist to serve the community. Every decision is based on this exact thought process, “how can we add more value… to the everyday trader, startup, or just believer in our mission”?

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## Our Incubater "Community Ecosystem" Mapped Out: Creating The Win-Win-Win Scenario:

<figure><img src="https://3350470833-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F0Iw6mV5Z7ejpXX6TvC8V%2Fuploads%2FBH2R3lza0sei596cC09o%2FScreenshot%202025-06-26%20at%205.19.19%E2%80%AFam.png?alt=media&#x26;token=2fa32bb6-b032-4d8e-a521-5eaa7503764b" alt=""><figcaption></figcaption></figure>

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## Access To More Information

Our founders, Nathan & Will, individually review all submitted community inquiries, feedback, suggestions and even complaints to ensure we are always in direct access to the people that matter to us the most, our “community ecosystem”, developers, and our traders.

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